About me

As a seasoned Creative Technologist, I've journeyed through the tech realm for over three decades, my story unfolding alongside the thrilling ascent of computers and the internet. My adventure began in the era of radio-controlled cars as a youngster, a playful interest that, through twists and turns, morphed into a passion for robotics. At the tender age of 16, I took my first professional steps in a computer and electronics store, a move that catapulted me into a series of ICT roles peppered with experimental projects. These projects were not just assignments; they were my playground, shaping a skillset that would later prove instrumental as I ventured into the advertising world. In the domain of advertising, I've woven my expertise into the fabric of online digital media, motion graphics, prototyping, and experiential design and development. For 17 vibrant years, I've been a dynamic contributor to the global advertising landscape, collaborating with titans like Disney, ASML, Netflix, Coca-Cola, Vodafone, Heineken, Google, and an array of other illustrious names. My toolkit today is as eclectic as it is profound, featuring concept development, UX prowess, technical design, robotics, Artificial Intelligence, and software engineering. In this ever-evolving industry, my journey is far from over, but the chapters written thus far are a testament to a career built on curiosity, innovation, and the joy of creating.