FUNCTIONAL DESIGN
Turning ambitious ideas into systems that are useful, legible, and ready to make.
VW / CREATIVE TECHNOLOGYBOOT PROTOCOL // V2.13
MAPPING INTERFACE NODES
TECHNOLOGY AMS / --:--:--
CREATIVE TECHNOLOGIST / AMSTERDAM
DESIGNBUILDCODE / PLAY.
Concepts, robotics, software, interfaces, and physical prototypes—built to make technology tangible, useful, and memorable.
EXPLORE 13 PROJECTS[ 01 ]SELECTED OPERATIONSARCHIVE / 15 CASES
PROJECT
ARCHIVE
Experiences, commercial prototypes, web systems, animatronics, objects, music, and machines—selected from the VW Creative Technology archive.
ARCHIVED MODULES15 / 15DESIGN // BUILD // CODE // PLAYSTATUS: ONLINE
[ 02 ]OPERATOR PROFILEAMSTERDAM / GLOBAL
THE HUMAN IN THE LOOP
THREE DECADES OF CURIOSITY, CODE, AND MAKING.
AMSTERDAM, NL
As a seasoned Creative Technologist, I've journeyed through the tech realm for over three decades, my story unfolding alongside the thrilling ascent of computers and the internet. My adventure began in the era of radio-controlled cars as a youngster, a playful interest that, through twists and turns, morphed into a passion for robotics. At the tender age of 16, I took my first professional steps in a computer and electronics store, a move that catapulted me into a series of ICT roles peppered with experimental projects. These projects were not just assignments; they were my playground, shaping a skillset that would later prove instrumental as I ventured into the advertising world. In the domain of advertising, I've woven my expertise into the fabric of online digital media, motion graphics, prototyping, and experiential design and development. For 17 vibrant years, I've been a dynamic contributor to the global advertising landscape, collaborating with titans like Disney, ASML, Netflix, Coca-Cola, Vodafone, Heineken, Google, and an array of other illustrious names. My toolkit today is as eclectic as it is profound, featuring concept development, UX prowess, technical design, robotics, Artificial Intelligence, and software engineering. In this ever-evolving industry, my journey is far from over, but the chapters written thus far are a testament to a career built on curiosity, innovation, and the joy of creating.
TECHNICAL CONCEPT DEVELOPMENT
Proving the core experience through feasibility, architecture, and working prototypes.
UX / UI DESIGN
Designing interfaces that make complex technology direct and human.
ARTIFICIAL INTELLIGENCE
Applying intelligent systems where they create a meaningful new behavior.
SOFTWARE / FIRMWARE
Code that connects screens, sensors, machines, and the physical world.
CGI / MOTION
Visual storytelling for concepts, products, and experiences in motion.
ROBOTICS / ELECTRONICS
Building responsive objects with mechanics, sensors, control, and character.
DIRECTION + LEADERSHIP
Guiding multidisciplinary teams from the first sketch to the live experience.
30+YEARS IN TECHNOLOGY
17YEARS / GLOBAL ADVERTISING
08CORE DISCIPLINES
AMSAVAILABLE WORLDWIDE
SELECTED CLIENT SYSTEMS
ASMLVOLKSWAGENGOOGLEHEINEKENNETFLIXVODAFONEKLMADOBEPHILIPSNXPBMWDISNEYCOCA-COLA
[ 03 ]OPEN A CHANNELLOCATION: AMSTERDAM
HAVE AN IDEA THAT NEEDS TO EXIST?
LET’S MAKE
CONTACT.
Bring the ambitious brief, the technical puzzle, or the prototype that needs to become real.
ZWARTLICHT@GMAIL.COM +31 6 42146838